What’s a cow doing in our latest Minnesota Business ad? It’s a visual way to show people one step of the AIDA marketing concept: Attention, Interest, Desire, Action. As we remark in the ad, AIDA is “Simple to say. Difficult to do.”
Getting people to desire your product more than their money takes persuasion. We help our clients to accomplish this through media stories. We’ve spent the last 25-plus years using AIDA to create media magic. The media stories we’ve arranged for our clients have made more than a trillion impressions.



