The CEO’s Guide to Marketing’s author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective.
In this article
Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.
