When Publicist Sallie Crowl told Star Tribune editors about Heather Champine’s recent promotion to partner, they caught a glimpse of the excitement around the office. They highlighted her promotion in the business section of the Sunday paper, sharing the story with more than 234,190 Twin Cities residents.
Champine recognizes and attributes her dynamic publicist team as a cornerstone to Media Relations Agency success. “They have such diverse backgrounds, many of them are former journalists or TV producers, and love working with the media,” she says. “I’m just amazed that our team secures three to four news stories for our clients each day in the U.S. and Canada.”
Elaborating on the power of publicity, Champine continues, “Our clients see and know that publicity is a credible and powerful way to reach and teach their customers about the company’s product or services. At roughly 1/10 of a cent per impression, publicity is such a cost-effective part of the marketing mix.”
Champine’s favorite part of the job, however, is bringing together our clients and the media. “Our energetic, informative and entertaining pitches need to support our clients’ sales messages and the media’s editorial goals,” she explains. “It’s a fun and creative challenge to bring these two worlds together.”
If you want to learn more about how Media Relations Agency can tell your product’s stories in the media, give Heather Champine a call: 952-697-5220.
