Don’t wait! Your holiday marketing strategy needs to start now

Marketing Strategy

In this article

    Before you relax into that soft flannel, pour the first mug of cider or watch your favorite football team, there’s one thing you absolutely can’t afford to postpone: your holiday marketing. Yes, the holiday season is just around the corner. It’s the most competitive time of year for many products and services. If what you offer is more nuanced or complex, that competitiveness magnifies. But here’s the good news: You’re not too late. You just need the right team in your corner; a team that moves fast and delivers with purpose.

    Why Publicity.com is your holiday edge

    We’ve built our reputation over 35+ years by turning products into celebrities. We do more than run ads. We integrate full-spectrum publicity and marketing so your product stands out instead of getting lost in seasonal noise. Here’s what we bring to the table and how it benefits you during the most important quarter of the year:
    • Publicity & Earned Media (Pay Per Interview®, Paid Storytelling, Syndicated Content): We secure your story in high-impact media outlets (digital, print, broadcast) elevating you above self-promotional channels and tactics. This kind of third-party validation can cut through holiday clutter.
    • Editorial & Media‑Grade Content: Our writers follow Media‑Grade Content® standards. Your content is written from the media’s perspective. It is interesting, substantive, worthy of your audience’s time and relevant to their lives. This lens gives your audience more reasons to engage with you.
    • Advertising & Digital Marketing: As publicity creates the buzz, ads turn that buzz into action. We build and manage performance campaigns across Google, Facebook, TikTok, LinkedIn, Amazon and more. We can also layer in email marketing, lead generation, follower campaigns and eCommerce support.
    • Website & SEO: A captivating publicity push isn’t enough if your website fails to convert. We build and maintain websites (WordPress, Shopify, WooCommerce) optimized for SEO, speed and conversion. Our team handles content, technical SEO, ADA compliance, analytics … everything to keep your funnel strong.
    • Creative Services (Design, Video, Branding): Visuals matter, especially in a crowded holiday marketplace. You need standout graphic design, compelling video, smart infographics and brand consistency. That’s all in our wheelhouse.

    Why you need to act fast

    • The window for setting up holiday campaigns is closing fast.
    • Your competitors are already ramping up.
    • Complex products need more storytelling, refining and coordination to break through.
    Imagine rolling into November with your full strategy ready: content pipelines, media outreach happening, ad campaigns queued, website primed. You can relax because your marketing is working. Here’s your move

    Call us directly at 952-697-5269 and we’ll connect you immediately with a strategist. We’ll assess where you are, discuss what’s possible, and map a plan to make this your strongest holiday yet. Instead of coasting through autumn, secure your marketing team, gear up, get ahead and dominate the season.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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