Are you considering marketing to seniors? If not, you should be.
In the next 25 years the senior market (age 60+) will grow by 81%, while the remaining adult market (18-59 years of age) will grow by only 7%. If you don’t think your business can profit by marketing to this group, better reconsider!
To reach seniors, keep your sales messages straightforward and benefit-oriented. Show seniors in your ads and on your Web site. Use larger type and an uncluttered design. Seniors understand the value of saving money. If you offer senior discounts, let them know! Use a very strong call to action.
