Publicity Quick Tips: About to give an interview? Keep these tips in mind…

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    **Publicity Quick Tips** Find yourself about to give an interview?

    A few good rules of thumb during your interview: 1. Smile into the phone or camera while speaking to instantly create a more positive tone in your voice. 2. Focus on 1-3 key messages, and include the Web site and client and/or product by name to provide the reporter’s audience with more information.

    3. Don’t wait for the perfect question – find ways to insert your key message into the conversation. 4. Answer questions concisely to be quotable, and make your point quickly. 5. Be naturally expressive, keep your voice strong and confident, and don’t rush – have fun!

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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