New to marketing? Consider adding a Work Plan to your repertoire. The Work Plan establishes your primary and secondary marketing goals and objectives. It is also the means by which to compile all of the necessary information about you and your company, determine what elements should become available to the media, outline any available market research, and agree upon your client communication procedures. Through this process, you will develop the essential foundation for your campaign.
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Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.
