This action is a natural extension of Media Relations Agency’s longstanding commitment to helping women in our community succeed.
Media Relations Agency, the nation’s premier performance-based marketing agency, has acquired Minnesota-based Encourage Her Network, a professional organization which produces women’s networking events and a quarterly magazine. As part of the restructuring, Encourage Her Network Founder Shannon Johnson has joined Media Relations Agency as an account executive. She will continue to be heavily involved with the organization, and retains her position as the magazine’s publisher.
“Our company culture is one where women uplift one another. Encourage Her Network fits with our passion of encouraging and supporting women. We are excited about our shared synergies and values,” comments Media Relations Chief Operating Officer Robin Kocina.
Kocina’s passion for helping women succeed is well documented. For many years, she volunteered for WomenVenture, including serving as its Chairman of the Board. She is also actively involved with the Women Presidents’ Organization and the National Association of Women Business Owners (NAWBO). Kocina has received numerous honors for her women’s empowerment accomplishments over the years including SUN ThisWeek’s Exceptional Business Woman 2016; NAWBO’s 2005 Luminary Award, MPLS/St. Paul Magazine’s 2006 Standing Ovation Award; Minneapolis St. Paul Business Journal’s 2008 25 Women to Watch Award, and NAWBO’s 2011 Lifetime Achievement Award.
“By taking an active role, Robin will help take Encourage Her Network to the next level,” says Johnson. “It’s time to dream bigger. Media Relations’ strength, business expertise and experience with empowering women will bring the network more stability and longevity.”
Kocina is as excited about Johnson taking on an account executive role for Media Relations Agency. “Shannon fits with our culture. She’s a go-getter. Her understanding of the media will be a huge benefit to our clients and our team.”
Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Founded in 1987, the agency is recognized for its performance-based Pay Per Interview PR model. Media Relations Agency specializes in integrating traditional and digital media, social media and websites.
Encourage Her Network, www.EncourageHerNetwork.com, is a Minnesota-based organization. Its mission is to support, encourage and bring together professional women. The organization partners with local and national community organizations to support the advancement of more opportunities to bring professional women together.
