There was once a clear distinction between traditional media and social media. Then gradually the adage, “You can’t believe everything you read” morphed into “I read it on the Internet so it must be true.” You may laugh, but some of us wanted to believe it when friends recently shared the – unfounded – story about kale making people sick. Media-grade Content® restores credibility to social channels because it is written to pass the media’s tough litmus test for determining what’s newsworthy.
To preserve their credibility and reputations as trusted information gatekeepers, mainstream media and reputable social media news channels have become even more stringent about the caliber of stories they’ll run. That means we’ve had to be just as stringent about the stories we present to them.
Our publicists co-produce product news stories with the media every day. If our content doesn’t immediately pass the media’s litmus test, we re-tool it. We use the media’s feedback to improve how we write. As their styles and standards have evolved, so has our content.
We apply those same high standards to all of the other content we write for our clients. Audiences aren’t just watching one TV show or reading a single article. They’re reading blogs, catching up on Facebook and LinkedIn posts, and scrolling through Twitter. Because our content is high enough caliber to grab the attention of the major TV networks, we are confident it will also stand out in other promotional channels.
Media-grade Content® is influential without being overtly promotional. It is trustworthy and creative. It helps the reader envision how their life could be better with whatever product we’re promoting. It gives them valid reasons to feel good about opening their wallets to buy a product.
Hire us to write your marketing content by calling 952-697-5269, or using the form below. We’ll ensure it is well-integrated into your other campaign components, and that it represents your brand almost as well as if you were addressing each reader individually. Or, if you’re just curious about the changes we might make, take advantage of our free press release assessment offer. We’d be happy to apply this offer to a blog or other social media content.
