Have you ever wondered how some businesses manage to get so much attention from the media? Do you know what elements should be included in a full-scale marketing campaign, and how to implement each of them? One key to success is having continuity in your sales message. The same message should be supported and reinforced through your Internet marketing, collateral materials, and all of your face-to-face interactions with clients and prospects.
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Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.
