Insights Digital Marketing Marketing Strategy

It’s time to plan your fall/holiday marketing campaign

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    Will your competitors’ products get more attention than yours this holiday season? They might, especially if they are already working on their marketing campaign and you haven’t started yet. Right now, your Publicity.com team could be planning a fully integrated fall/holiday marketing campaign that gets you noticed.

    Go where you will be seen

    The more you tell, the more you sell. Be seen by the people most likely to buy. When people are interested in buying something, their appetite for information goes way up. All of the sudden, they want to know as much as possible about what they are going to buy! Let’s work together to build awareness, rack up impressions and share your stories with the masses.

    After more than 35 years as the country’s leading product marketing agency, we have the experience and the strategies to do this right.

    Your publicity.com team will assess your opportunities for every promotional channel. Is your website current? Is it easily found and easy to navigate? Are you well represented on the key social media channels? How can we earn publicity for your product during the holiday buying season by getting your story in front of the right media? Would syndicated PR also help raise your visibility? What more can we do to make sure more people know your story?

    Some of the deliverables we may use for your holiday marketing campaign include:

    • Pursuing positive publicity about your product (we work with print, broadcast and digital media). Tens of thousands of times reporters and producers have said yes when our publicists requested that they do a story about products we represent.
    • Writing Media-Grade Content® for key marketing pieces such as press releases, articles, blogs, newsletters, landing pages, social media posts, video scripts and infographics
    • Running digital advertising campaigns
    • SEO and keyword optimization
    • Performing a digital marketing competitive analysis
    • Creating and managing an influencer marketing program
    • Creating customized product marketing code sheets

    Our agency has flourished for 35 years because clients love the attention we draw to their products. Are you ready to make your product famous in the upcoming holiday season? Let’s get started! Call us at 952-697-5269 or use this form to schedule time on our calendars.

    Article by Heather Champine, Chief Operating Officer & Partner

    Heather Champine is a Partner and Chief Operating Officer at Media Relations Agency, where she serves as a lead publicist and strategic consultant for brands operating in competitive and regulated markets. With more than 25 years of experience, Heather blends marketing strategy, consumer psychology, and media expertise to help clients clarify positioning, shape compelling stories, and earn coverage that drives real business outcomes. She has led integrated campaigns across industries including medical devices, technology, nutraceuticals, and consumer brands, and is known for her ability to quickly understand what motivates audiences to take action. As a senior consultant, Heather works closely with client leadership teams as an extension of their marketing department, building long-term partnerships grounded in trust, clarity, and measurable results.

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