PR & SEO for Beauty, Skincare & Cosmetic Manufacturers

In today’s saturated natural beauty space, it’s not enough to be clean, sustainable or ethical. Clean beauty consumers don’t just purchase your products. They buy into your mission. Natural beauty and skincare manufacturers need an agency knowledgeable in science, powerful in storytelling and savvy in digital, with a proven ability to make a product feel both aspirational and trustworthy.

What they look for:

• Science-backed natural formulas. Products that blend natural ingredients with dermatological testing, clinical trials and/or biotech innovation are gold for editors.
• Sustainability. Sustainable packaging, zero-waste and refillable systems and planet-first solutions are hot media angles.
• Pregnancy-safe products. When a product is safe for pregnant women, it is often considered an ideal topic for parenting media, health writers and wellness voices eager for trusted recommendations.
• Transparency and education. Editors are looking for brands that demystify ingredients and empower consumers without fearmongering.
• Inclusive clean beauty. The media are actively seeking stories that reflect real-world diversity. Clean beauty brands made for a range of skin tones, textures and cultural needs are not just welcomed. They’re needed.

Seasonal or cause-based campaigns. Tie-ins with Earth Day, Breast Cancer Awareness Month, Women’s Health Month, etc. offer timely angles for meaningful coverage.