Quotes from media interviews make great additions to your sales literature. Pull excerpts from an article or interview and use them as a sidebars, with the station or publication listed as the source. It looks impressive, and it’s a great way to capitalize further on your media relations.
If your company has been featured in the media a number of times, perhaps you could list the media outlets who have done stories about you somewhere in your literature. A laundry list of media appearances makes a powerful statement about the importance of your company.
Also consider adding links to videos of your interviews, and PDFs of your print media placements to your website, as well as a schedule of any upcoming media appearances you may be making.
