Have reporters recently done stories about your company? Media placements are powerful because of their credibility. People believe what they see in the news. There are many ways to capture that power and extend the impact of your media placements. Consider doing a “Year in Review DVD”. Impress clients and prospects with a wrap-up of all the media coverage your company has received in the last year. This is also an ideal way to showcase TV and radio placements, and to highlight significant benchmarks reached during a media campaign. Or, how about producing a high-end brochure to draw attention to your biggest placements? Combine re-prints with valuable information such as sales graphs and customer feedback for a highly effective sales and marketing piece. Or, you might consider turning your best media placement into a one-sheet marketing flyer. It instantly becomes your perfect “handshake.” Include narrative text to draw attention to its significance. Make it suitable for custom framing so you can display it in your office.
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Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.
