Your digital marketing strategy needs to include video content. It’s more than just a trend. It just may be the future of marketing. If you’re not already using video on your website and social media channels, it’s time to get started. Here’s why:
1. Video can get you in front of a massive audience
According to Pew Research Center, 78 percent of adults watch or download online video. That figure has more than doubled over the past 10 years. And it’s projected to keep growing. You need to tell your story the way your customers want to consume it. For many products, that means a video posted on YouTube (the internet’s second largest search engine) and shared through other channels.
2. Video keeps consumers glued to your website
When a potential customer arrives at your website, the right video can grab and hold their attention. This study found that video content can double the amount of time users spend on a site. Couple this “stickiness” with well-written website content and strong design, and you may gain a boost in your search engine ranking, better informed customers and ultimately more sales.
3. Videos build credibility
Today’s consumers want to know who they’re buying from. A video can share your company’s story as well as the people in it. This builds consumers’ trust in your business and product. One caveat: Videos only build credibility when they look professional. That’s why we produce our videos in our professional facility with high-quality equipment.
4. Videos receive more interaction on social media
There’s a reason why all the top publishers on Facebook are posting more videos: It works. The average amount of shares of video posts has doubled between August 2015 and July 2016. This makes videos even more likely than still images to appear on more people’s newsfeeds.
We make it easy to include video content in digital marketing. Give us a call at 952-697-5269 or request a free consultation. You’ll be surprised how simple it is add video to your integrated marketing campaign.
