Many of our clients are excellent writers. But even the most gifted writers need a second set of eyes on their work. Strong, experienced editors do more than proofread. They can ensure that your message is on point and communicated effectively. They give each piece more polish. They make it more enjoyable, which is how it will do its intended job.
Media Relations’ content editing services help to protect our clients’ brands and reputations. We’re always happy to look at your marketing content from a fresh perspective. We’re fast and efficient. Our editing checklist includes:
- Continuity of voice. When writing for your brand or business, your audience expects consistent tone in your content. Anything less would be confusing.
- Missing words. Our brains are hardwired to automatically fill in missing words and “fix” typos. We see what we expect to see. That’s why editing your own work is so difficult.
- Typos. I thoroughly enjoyed former Tonight Show host Jay Leno’s “headlines” segments, during which he shared funny typos in newspapers, ads, menus, etc. But while some typos simply provoke a good chuckle, others can do serious brand damage. Glaring errors can potentially register with audiences as signs of poor business practices.
- A compelling story. If we’re bored reading it, your audiences will be as well. We’ll look for ways to make sure your content resonates with readers.
- Accuracy and appropriateness. These attributes are associated with journalistic excellence. Because we produce media-grade content day in and out, it is second nature for us to ensure all writing that crosses our desks is credible and adheres to accepted journalistic standards.
- Grammar, spelling and punctuation. Poor grammar, misspelled words and awkward sentence structure impede comprehension. They are distracting. Worse: They can prompt people to stop reading.
- Appropriate flow. If you’ve buried great information, we may move sentences or entire paragraphs to improve your content’s impact.
- Unintended meanings. A good editor will review your work for double or inadvertent meanings. Sometimes it’s as simple as moving a comma: “Yes I ate, grandma.” versus “Yes, I ate grandma.”
- Missing details. These mistakes tend to happen most when you get rushed. Nearly all of us have seen nice-looking business ads, for example, that are missing the address and/or phone number. Don’t let that happen to you!
Discover how we make content marketing easier for busy marketers.
