These days, the Internet is nearly always my first resource when I’m looking for any kind of product or service. As technology changes, so does the functionality of websites. I find that I get impatient with businesses whose websites are more difficult to navigate. I also prefer those websites that offer a lot of relevant information and that have flexible search functions.
What do people think about your Website? Is your site still helping you to meet your business goals and objectives as well as it did when it was first created? Because I work so closely with the team of Checkerboard Strategic Web Development, I enjoy passing along some of their easiest tips for website evaluation.
Here’s what I suggest:
- Visit the sites of companies in similar industries as well as those of your direct competition. Write down what you like/don’t like about them.
- Make a list of your marketing goals for your website, then write down exactly how your current website fulfills those goals. Are you happy with the results? Disappointed?
- Ask someone unfamiliar with your company to look at your Website, and to describe your corporate culture and company image based on your site. Were they on target? Or did your site somehow mislead them?
- Ask your customers what they think of your website. Get their feedback on how you can make it more useful to them.
