Here’s a little direct marketing trick you can use. Start throwing your junk mail in a box by your desk. Eventually you will notice that you keep getting some pieces over and over. The ones that come over and over are the ones that work. I’ve done this now for twenty years and have gained some good insight.
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Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.
