Content syndication is one of the best ways to earn more visibility and expand the reach of your best content. It has become a cornerstone of digital marketing because it drives up online traffic. If you’re still not syndicating your content, it’s time to consider it. Our clients who use syndication tools are getting favorable results.
Content syndication basically gives higher-traffic, third-party sites the rights to republish information from your website. It makes your posted blogs and articles available to a wider variety of networks. Syndication is used to acquire new fans and subscribers, and to share and increase exposure to the syndicator’s highest quality messaging. It can also make you more easily discoverable by the search engines.
We have hand-picked specific syndication sites for our clients, based on such criteria as audience size, reputation and target audience suitability. Our recommended list includes such heavily visited sites as Google+ and Tumblr, among many others.
It requires extra time and attention to prepare content for syndication and meet each site’s submission guidelines. Also, duplicate content can weaken your search engine rankings. You may have to switch up the titles and re-write some of the paragraphs, for example. But the advantages are worthwhile.
Syndication helps to:
- Build a loyal fan base and audience rapport
- Efficiently publicize information to a larger audience
- Increase your website’s SEO ranking
- Facilitate content sharing
