null

Media Relations Agency launches a fitness revolution

by | Jul 26, 2013 | Company News

How much of your work day do you spend sitting cramped behind your desk? We’re taking a stand against that office tradition – literally. We stand while on the phone, during meetings and even while answering emails. It’s all part of our own fitness revolution: a pledge to get healthier for ourselves and our families. The kick start was the invigorating third annual JustStand Wellness Summit, which taught me and VP of Media Production Heather Champine exactly how important – and easy – it is to take care of their health.

After learning that people who spend more time sitting are at risk of dying sooner regardless of their exercise habits, we’re determined to make our wellbeing a priority. A Puravida Fitness health and fitness team will be teaching us the basics of improving our health and fitness during our lunch hours. We’ll learn about cardio, strength training, flexibility, nutrition and more.

But we’re not starting from zero. As one of the most important health and nutrition agencies in the countries, many of our clients are world-renowned nutritionists, fitness experts, physicians and leading nutrition supplement companies. They’ve all taught us little tricks for maintaining a healthy body and sound mind. Here are a few:

• Keep moving. Accountant Anne Caron walks down the hall instead of using the intercom. She and Training & New Business Development Manager Cynde Bock are taking the stairs more often instead of the elevator.

• Drink water. We’re big on drinking a lot of water! Account Manager Heather Stetler sees it as another excuse to keep moving: you’ll have to walk to the bathroom eventually.

• Center yourself. Editorial Manager Robin Miller and I start our mornings with gratitude. Prayer, like meditation, helps us focus.

• Make exercise goals. Several employees agree that the easiest way to get into the exercise habit is to break your daily workout into three 10-minute internals. Publicist Lindsay Helgeson plans ahead, creating fitness goals for the upcoming months. By having a different one each week, she never gets bored.

• Track your food. Journaling is an easy way to see where your calories are coming from and if you’re missing any food groups or nutrients, according to Publicist Jennifer Hanson. Project Coordinator Alicia Ackerman adds that most of us don’t get enough fiber, so she’s started looking for ways to increase her intake.

• Look for science-based nutritional advice, not the latest fad. Lead Graphic Designer Shawn Turek researched many eating plans and is a big proponent of avoiding processed and high-glycemic foods.

Just by standing rather than sitting, you can burn an additional 50 calories an hour. This might seem like an arbitrary amount. Now consider that the average adult spends between 50 and 70 percent of their waking time sitting. By starting with small changes, we’re challenging ourselves to get healthy.

 

Written by Robin Kocina

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

3 reasons to choose an experienced PR company

You wouldn’t trust a roofing company to design and build your home. While they may know their way around shingles, they probably have little-to-no experience in the other crucial home construction elements. Likewise, why trust an inexperienced agency to build and...

Product marketing checklist

For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...

Categories

Pin It on Pinterest