Keep it simple. If only product marketing were that easy, right? It is so complex with many unknowns and variables! Some marketers constantly worry about things falling through the cracks. The right marketing system removes tension by enabling you to stay organized and onpoint. That’s why we formalized our six-step Strategically Aimed Marketing System (SAM 6®) and we’ve made it available to everyone.
What keeps you up at night?
Whether you own your company or you are a marketing manager, keeping up with marketing variables can be a daunting task.
- Which promotional channels should you be using and with what frequency?
- Is your messaging consistent?
- Is your website fully optimized?
- Are you using the right keywords in your digital advertising?
- Should you be producing videos?
- Are you posting too much/too little on social media?
- Do you have the right creative people on your team?
- What’s the difference between the primary and secondary value points, and why is that important to know?
- Which marketing segmentation variables are most essential for you to consider for your product?
- Is your marketing strategy aligned with your company’s mission? Is it moving you closer to your company’s vision?
There’s a reason why SAM 6 resonates with so many marketers
Media Relations Agency has been a performance-based, results-driven product marketing agency. For 35 years, we’ve done things differently than other agencies. Our processes work.
So a few years back, our founder and CEO Lonny Kocina decided to write a book about them: “The CEO’s Guide to Marketing.” Almost immediately, it became an Amazon bestseller. Incredibly, it remained in the top 100 list for more than a year!
The 236-page book is a step-by-step guide to better product marketing. It covers everything from concepts and principles to code sheets that help you organize your messaging. It equips readers with the pros and cons of the various promotional channels, and teaches how to create a promotional calendar. There are sample control templates to share with writers, and discussions about how to choose the right creative professionals for specific projects and campaigns.
It will help you to organize your marketing and make smarter decisions. But because marketing is changing faster than a bullet train, there is still a lot to keep up with.
I’ll make it even easier for you.
Jump over to Publicity.com
Media Relations Agency has high-level, certified marketing professionals who keep current in every area of marketing from product publicity and content marketing to the intricacies of digital marketing (website, SEO, advertising, graphic design, video production, etc.).
Whether you need extra hands for a specific project, or you want us to take the reins, we have the talent, experience and processes to jump in to help. Call us at 952-697-5269 or use this form. Let them know I said to send you a free copy of our book.
