Robin Kocina invited clients, MarketSmart Connection partners and guests to attend last night’s appearance of Jeff Hayzlett, award-winning author of The Mirror Test, who is familiar to many people from his appearance on The Celebrity Apprentice. The one-night-only event, attended by more than 100 people, was sponsored by the Sales & Marketing Executives International of Minnesota, with support from Kocina Branding & Marketing Companies.
During the landmark evening, Hayzlett regaled the audience with hard-nosed, but creative approaches to how to run and market their businesses including the importance of setting clear conditions for customer satisfaction.
One of the interesting things that he advised business people to do is to start talking about the ROI – Return on Ignoring. “Some people freeze up or companies freeze, because they are so busy trying to measure rather than do. The biggest ROI measurements that you need to know are, One: Is your business growing? Second: Are you expanding your margins? And third: Do you have customer satisfaction? If you’re heading in those ways at the pace you need to, then that’s the only measurement you need to have.”
