A credit from Google and/or Facebook may be heading your way

Your businesses may be getting a gift this spring. As part of its $800 million effort to support those struggling through the coronavirus pandemic, Google has committed to providing $340 million in ad credits to small- and medium-sized businesses with active Google Ad accounts. Facebook is also offering ad credits as well as cash grants to small businesses facing disruptions. Media Relations’ digital advertising team will be helping our clients who qualify for these credits use the extra budget to stay in touch with their customers despite the challenging times.

Google’s ad credits will be rolled out in phases starting in late May, and can be used for any future ad spend across the Google Ads platform. We’re already strategizing with some clients for whom we run Google ad campaigns, helping them take advantage of increased search volumes. Ad credit amounts will vary, based on previous ad spend and currency. To be eligible, businesses must have invested in Google Ads at least 10 out of 12 months in 2019 and in January or February of this year.

Facebook is requiring businesses to submit an application. To be eligible, businesses must be experiencing challenges from the COVID-19 outbreak, been in business more than one year and have between 2 and 50 employees.

We’re thrilled to see the biggest players in digital advertising step up during these challenging times. Right now, many businesses are tempted to hold back on marketing to preserve dollars, but the smartest thing to do is to actually communicate more. Consumers are spending more time than usual online and are craving content and connections. A thoughtful campaign today can give your company the edge now and into the future. 

While the pandemic has forced the Media Relations Agency digital team to work remotely, it has not hindered our ability to design, run and analyze digital ad campaigns. If you anticipate getting one or both of these credits, we can help you make smart choices with that extra budget. And if you are not yet advertising on Google or Facebook, let’s talk about getting started so you can grab your audience share. 

Call 952-697-5269 or complete this form.

Written by Sarah Thompson

Sarah Thompson is as sunny as she is sharp. She’s one of those special digital marketers who combines an impressive depth of knowledge with an attitude so positive that people naturally gravitate to her. “I use my positivity to bring enthusiasm to the team, my developer strength to ask questions that bring more out of those around me, and achiever strength to keep myself growing and getting tasks done,” she comments about her StrengthsFinder results. Sarah embraces her role of ensuring clients’ digital marketing programs are effective and on point. That requires staying current on changing technology and platforms, as well as weaving strong creativity into her logical, methodical approach. “I’m never bored,” she confirms. “There are always new technologies to learn and ways to streamline our processes to remain the best.” Clients enjoy collaborating with Sarah because she’s laser focused on helping them achieve their marketing goals. “There is always a way through, around or over a barrier. Sometimes a positive approach or a change in perspective is all you need,” she says. Most days, Sarah is guided by her favorite Maya Angelou quote: “At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” That upbeat energy makes Sarah a welcomed addition to our team.

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