It’s true: Potential customers will judge your professionalism by the caliber of your writing. Poor grammar and spelling on your website, and in your social posts and digital advertising, may be costing you customers and sales. This appears to hold true even if the poor grammar and spelling errors are intentional, such as when you use incomplete sentences as if you are texting.
Sloppy, error-filled writing can dramatically increase bounce rate (the percentage of visitors who leave a website after looking at just one page), cause visitors to leave your pages faster, substantially cut your conversion rate (site visitors who become paying customers), and reduce your digital ads’ click-through rate. A misspelled keyword will also make it more difficult for search engines to find you, negatively affecting your SEO.
Two things commonly get in the way of solid, well-written digital content. The first is time. As a company leader, you know your subject matter better than anyone. But with all of your other responsibilities, finding the time to write clear, concise content may seem impossible. As challenging may be finding someone to proofread what you’ve written, especially when you’re feeling rushed.
Second is the growing popularity of using generalist freelance writers. It can be difficult to find a good writer who is also familiar with your industry; harder still to find one who is also well-versed in marketing. And make no mistake: A keen understanding of marketing is essential for anyone who is producing your marketing content.
When Media Relations Agency developed our Media Grade Content® process years ago, it was in part to give our clients easy access to professional marketing writers who have the experience to elevate their digital content.
At last count, our writing team has written marketing content for more than 70 different industries. We know how to identify what’s relevant and meaningful. We look at our clients’ content from the target audience’s perspective as well as the media’s. Reporters and producers will frequently assess the professionalism of a company, based on their website, before agreeing to do a story.
Getting our professional writing assistance is as simple as contacting us at 952-697-5269 or using this form to start the conversation.
