Our publicists have a secret weapon

Media Relations Agency has a team of publicists that spend hours on the phone every day getting media coverage for our clients’ products. They are extremely successful at what they do and that’s because they have a secret weapon. They are pitching media-grade content. Think about it this way: Have you ever been watching the news while preparing dinner? It’s droning on in the background while you are busy with the task at hand. You’re chopping and stirring and cleaning up. Then suddenly, something catches your attention. You set everything down and turn to watch. The story is fascinating; it resonates with your life and it makes you think, “Aha! Now that’s interesting.” That is media-grade content at work. It’s more than another ho-hum story. It makes you stop and pay attention. Lots of people can write content, but not a lot know how to get proven results. Our writing style is based on 30 years of experience. We have a process that creates content that appeals to the media and makes them have their own Aha! moment. We make sure that every piece we write is:

• Interesting
• Substantive
• Worthy of the audience’s time
• Relevant to their lives

These qualities make the media want to use our content. They answer our publicists’ calls because they know we have something good to offer. Our writers are pros who can develop media-grade content for you. You tell us about your product and we turn it into a pitch the media can use. We’ll take your descriptions and develop them into stories that will get the attention of the media. Contact us today and let our 30 years of experience work for you. All you have to do is call us at 952-697-5269 or fill out this short online form. We’d love to talk with you about how we can put media-grade content to work for you. CEO Lonny Kocina was just awarded the Axiom Awards Silver medal in the Advertising / Marketing / PR / Event Planning category for his book, “The CEO’s Guide to Marketing.” It explains our six-step process for getting the most out of your marketing, including assembling the staff you need to get media-grade content written and published.