Our publicist team is in possession of some great insider information that will significantly improve our ability to get our clients coverage in those popular, top-tier national magazines!
Last week the team participated in a webinar hosted by editors from four of the country’s top women’s magazines. The top dogs at More, Family Circle, Working Mother and Marie Claire gave us an inside look into what kinds of stories they’ll be covering in 2012, the best ways to build relationships with their writers, and the best and worst pitch tactics.
The tips and insights we learned will no doubt prove to be very helpful. The editors shared with us which topics they like to cover a lot and which topics they won’t touch with a ten foot pole. They talked about the importance of reading their magazines to know what articles they recently wrote, and even that it’s beneficial to mention those articles when conversing with them. Each editor also stressed the importance of knowing that pitches should be customized to each magazine, because each have different target audiences.
What are some easy ways to build a good relationship with a magazine? Many of the editors’ tips were simple enough: present yourself in a friendly, personal way; be a source of usable information and not just promotional materials, and make sure you are dependable and will follow through on what you say you can deliver. The editors made it clear that once you leave a bad impression with them, you’ve basically axed your chances of them ever wanting to work with you again.
This exclusive behind-the-scenes look at how these magazines operate is invaluable. Our team is really excited about our new knowledge, and is confident it will boost our ability to get some fantastic national coverage for our many clients.
