2011 Marketing Trends: Why Our Writing Team Expects to be Even Busier Next Year

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    Experts predict that most small and mid-sized businesses intend to increase their online marketing budgets next year, with budgets for e-mail, website and social media marketing expected to grow the most.

    As our company’s Editorial Manager, I’m preparing for an onslaught of new business. We’re expecting demand for our social media content services to triple in 2011. Businesses need an online presence, and now that Google ranks its search results in part by the recentness of the content, our writing services will play a crucial role in many clients’ marketing strategies because they really should be posting something new at least 2-3 times a week.

    Thank goodness my writing team is fast, efficient and well organized. We understand that blogs, Facebook and Twitter posts should invite discussion and provide valuable information that will keep your customers interested , not just serve as electronic versions of your latest advertising circular.

    We’ll be taking the pressure off of owners and managers who want to focus their time on other areas of their businesses.

    Article by Robin Miller, Editor-In-Chief, SAM 6 Pro

    Robin Miller coordinates content development across newsletters, social media, websites, blogs and press releases at Media Relations Agency. She specializes in interviewing clients and spokespeople, uncovering their stories, and translating complex ideas into clear, compelling, media-grade content. Robin is known for her ability to shape messaging so it resonates with the intended audience, ensuring clarity, relevance, and persuasive impact. An IABC- and Mercury-award winner, she brings a diverse professional background to her work, including practical experience in the health sciences, which allows her to accurately interpret and communicate scientific and technical information for mainstream and trade media. Robin also brings a strong understanding of modern digital marketing requirements, ensuring content not only reads well, but aligns with evolving platforms, regulations, and best practices.

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