Checkerboard Strategic Web Development President Jason Kocina was recently interviewed by the Star Tribune’s Todd Nelson for the newspaper’s Movers & Shakers column. Kocina used this opportunity to introduce even more Minnesota businesses to this award-winning...
When Publicist Sallie Crowl told Star Tribune editors about Heather Champine’s recent promotion to partner, they caught a glimpse of the excitement around the office. They highlighted her promotion in the business section of the Sunday paper, sharing the story with...
Earlier in my career when I was editing a trade magazine, editorial calendars had two primary purposes. Our staff relied on them to plan our content for the entire year. And advertisers used our editorial calendar to determine when (or if) they would advertise in our...
Demand for Jason Kocina’s time is greater than ever. As a strategic Internet marketing expert, Jason frequently meets with local mid-sized businesses that are often either entering into social media marketing for the first time or are making a fresh attempt after...
A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America for 2012. I guess that depends on who is doing the work. We learned a long time ago that when the right people are in the right jobs, they...
Every four years, marketers compete for media space with presidential candidates. This year will be no different. Faced with a choice, reporters will often choose a timely election story over a product news story. Fortunately, there are ways around this. Our...
What follows is the most profitable headline and story you may ever read … “No matter how many millions are spent on advertising, nothing sells a product better than free publicity.” The headline for this article was not written by me. It is a sentence I copied...
Here’s a phrase I dread hearing every year: “It’s back-to-school time!” I’m not even in school, but I still seriously dislike hearing those words. It means that another summer is coming to an end, and so are the weekend trips to the beach and dinners out on the cool...
