Virgin Group Founder Richard Branson is undoubtedly one of the top business people of all time. Writing about marketing in his 2013 book, Virgin Rebel: Richard Branson In His Own Words, he said: “Publicity is absolutely critical. You have to get your brand out and about, particularly if you’re a consumer-oriented brand. A good PR story is infinitely more effective than a front page ad.”
Branson knows the power of public relations and you should recognize it as well. Being able to get your story told by the media gives you a level of credibility that you cannot get from buying an ad.
Public relations enables you to capitalize on the media’s believability while fully explaining your story. Every business has a story to be told. It is this story that truly builds a business. Consumers want more than just to buy a product. They want to buy into an idea. They want to buy into your story and to become a part of something bigger.
Of course, there is a classic downside to public relations. Many agencies find it difficult to get their client’s stories told by the media. They ask clients to pay them by the hour, so that they may try their best to get a story told. If they don’t get any results, too bad for you. You will still get billed.
We think this downside needs to go.
Media Relations is so confident about our ability to get your story told that we pioneered the model of requiring our clients to pay only for results. We were the first agency to step up to the plate and point out how crazy it is to pay someone just to try really hard. We are great at what we do and our Pay Per Placement® model proves it.
Public relations should be a significant part of your marketing strategy. Your business has a story to be told. Call me at 952-697-5246. I will explain how we can help you tell it to the world through the media.
