Summer is winding down and school is back in session. For many of us, that also means a return to a busier routine and more multi-tasking. If things in the office got a little loose over the summer, now’s also the perfect time to reset your marketing. Tighten it up. Get organized. And learn what it takes to be best in class.
Let’s take your marketing “back to school” with the right tools, structure and strategies in place.
Updated marketing tools are like the latest school supplies
Just as students are stocking up with the hottest trends in smart notebooks, eco-friendly bottles and ergonomic backpacks, your marketing team needs the latest tools to stay productive and sharp.
- Make sure your website and content are AI optimized
- Refresh your content calendar for greater discoverability and higher conversions
- Review and update your email templates for higher open rates
- Audit your brand visuals and messaging for greater engagement
- Fine tune your CRM and analytics dashboards so they are giving you the right data
Investing a little time in your “supplies” now pays off all year.
Classes = Strategic marketing programs
Students aren’t the only ones enrolling in courses. What new initiatives is your business taking on this fall? Don’t wing it. Plan it.
Whether it’s launching a lead generation campaign, testing new advertising channels or updating your website, a well-structured program with clear objectives and timelines keeps your marketing aligned and measurable.
Textbooks = “The CEO’s Guide to Marketing”
Every good student needs a textbook. For marketing terms and foundational concepts, Lonny Kocina’s “The CEO’s Guide to Marketing” is the marketing industry’s go-to manual. It outlines a proven, structured system — Strategically Aimed Marketing — designed to bring order and clarity to your efforts.
Using “The CEO’s Guide to Marketing” as your foundation means you’re making smart decisions to get the most from your budget:
- You’re not guessing at what to do next
- Your tactics align with your brand’s core message and goals
- You have a repeatable process to follow, not a revolving door of “random acts of marketing”
If you’re ready to get serious about results, “The CEO’s Guide to Marketing” is the book to study.
Ready to advance to the head of the class?
Back-to-school energy isn’t just for kids. Let’s bring fresh organization and clarity to your marketing. If you are ready to go for straight A’s in your marketing this year, call on the experts that have been at this for more than 35 years. We will teach you what it takes. Whether you need help creating and executing your marketing plan, or creating Media-Grade Content® that emphasizes your expertise, we’re here to help. Let’s get in touch. 952-697-5269 We’ll even send you a complimentary copy of our best-selling book, “The CEO’s Guide to Marketing.”
