Get more leads. Grow your business.

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    If you’re not doing ecommerce, getting more leads is essential for growing your business. When people have an easy time finding and accessing what they need on your website, they’re more likely to want to do business with you. That’s important to you, and it’s important to our Media Relations team.

    It’s smart to use multiple tactics

    Unlike some agencies, our certified marketing professionals have decades of experience in all product marketing areas. We’ll create a cohesive marketing strategy designed to increase the number of visitors to your website who convert to leads.

    Our certified marketing pros will help you determine which promotional channels are most effective at lead generation for your business, plus we’ll help you make the most of those opportunities.

    Potential lead generation campaign components

    We get it. You want options and flexibility. That’s why working with a fully integrated agency, with a large talent tree, pays off. We can pull in our experts from multiple product marketing areas, as needed, to help you achieve your lead generation goals.

    Our options include:

    • Higher SEO. People use search engines to find products and services. We’ll work to ensure more people are finding you.
    • Easier forms. Making forms simpler to use can be pivotal to generating more leads.
    • Conversion rate optimization. As we draw more people to your website, we’ll work to help you turn those visitors into solid leads.
    • Publicity. Media coverage educates the masses about your product. Telling your complete story draws interested people to your website.
    • Content marketing. Our Media-Grade Content pulls people into your site and keeps them engaged by giving them well-written information that’s relevant to their lives.
    • Digital advertising. Because we are experts in multiple digital advertising channels, we can find the right mix to reach your primary target audience with the right messages.
    • Email marketing. Emails drive leads because they keep you top of mind among people who are already interested in your services or products.
    • Influencer marketing. Our influencer marketing campaigns can play a key role in organically promoting your products and services to like-minded audiences.
    Getting more leads starts with a phone call to 952-697-5269 or by completing our form. We make it simple to work with us, because we know you’ve got a business to run and other projects to manage.

    Article by Jason Kocina, Partner, Director of Digital Marketing

    Jason is a Partner and Director of Digital Marketing at Publicity.com and serves as the company’s chief digital marketing strategist. Clients value Jason for his ability to clearly explain complex digital concepts in practical, business-focused terms. Since 1995, he has helped organizations turn their websites into true profit centers by combining strategic insight with deep experience in design and web development. Jason is most energized when helping brands use digital media to distinguish themselves from competitors, and he is known for quickly assessing situations and identifying effective digital strategies that support long-term growth.

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