Your business needs a clear and consistent voice in your web content, blogs, tweets and other digital communications. Your audience wants to hear from the person most associated with your company. More often than not, that person is you. The problem is that you’re already squeezed for time, and the demand for content is growing. Here’s why using a consistent voice in your digital communications is important, and how we can help you accomplish that.
Market your company as if you are marketing yourself
Defining your voice humanizes your business. It gives your company a personality. Using one consistent voice in all of your digital content will help you to:
- Define your brand in people’s minds.
- Connect with your audience on a more personal, authentic level.
- Communicate your company’s culture and unique qualities.
What should your consistent voice sound like?
As an entrepreneur, you’ve perfected the art of talking about your business in ways that get people interested and engaged. Translate that voice into your written communications. How do you want your audience to think about your company? As a friend? A trusted advisor? Would you describe your ideal company voice as playful or professional, direct or personal, serious or entertaining? Does your current written content do a good job at this?
One person should manage your written voice
That writer/editor can help you cultivate an authentic consistent voice and tone in all of your digital content. We have the right person in our Editorial Manager Robin Miller.
“Years ago, I was charged with writing the Chairman’s Columns for a well-known Fortune 500 company’s employee newsletter,” Robin says, explaining how she honed this skill. “The biggest challenge was that corner office had a revolving door. It seemed we had a new chairman every few months. To ensure that every column sounded authentic, I familiarized myself with each new chairman’s speech patterns and favorite phrases. I learned what they considered the company’s most important issues. As a result of doing my homework, even the other corporate officers never realized that the Chairman’s Columns were ghost-written.”
Several of you have told me that you wish you had the time to write all of your company’s digital content. Robin can help you. Start by putting $2,000 to $3,000 on account. Give her the opportunity to start developing a consistent voice for your business. I think you’ll be happy with the results. Call me at 952-697-5269 to get started.
