Product marketing has become much more complicated since Media Relations Agency first launched our business 35 years ago! Today, companies use many specialized marketing skills to effectively reach and motivate people to buy. It is still possible to simplify your...
Companies that blog produce an average of 67% more sales leads than those that don’t. Blogs can increase web traffic and brand awareness, and enhance customer experience. When you’re blogging for business, strategy is crucial. How often you blog and what you write can...
Does it sometimes feel as if hundreds of marketing options are flying at you from all different directions? Product marketing has never been so diverse and it’s creating a lot of pressure. How can you know if you’re making the right decisions? Are you already off...
Your website may not be attracting as much traffic as it could. A few easy fixes may enable you to stop losing as many sales to your competition. Even if you’ve performed an automated scan recently, our digital marketing experts can find more ways to amp up your...
Product marketing is more complicated than ever. If you want your new product to rise on the ladder of fame, you must use a variety of specialized marketing skills. I’m guessing you don’t have unlimited time and budget. Hiring a fully integrated agency, with 35 years...
Credibility supports sales. People buy from companies they trust. Companies that are doing PR right aren’t waiting for the media to find them. They hire agencies such as ours. With 27-plus years of PR experience, Media Relations Agency Partner and COO Heather Champine...
We love this marketing goal for 2023: Be so successful with your marketing tactics that your competitors will be scratching their heads, wondering how you did it! Take the lead by capitalizing on what’s trending for 2023 plus successful marketing methods from 2022....
How would you like to reach 1.5 million people with your message? Even better, what if your message was first vetted by a trusted third party? It could have even greater impact and credibility! Positive media stories are extremely valuable assets, especially when your...
At some point, nearly everyone wonders about how to get more awareness, leads and sales for their product. What makes your product better than your competitors’? More importantly, how do you reach the target audience with that information to box out the competitor and...
Google ‘marketing agencies’ and you’ll mostly find digital marketing firms. Very few even list publicity as a service. Others don’t mention PR at all. Why? PR isn’t dead. Far from it. So, why do so many agencies shy away from doing more than paying a wire service to...
