How to hire PR specialists who guarantee results

Here’s a win/win for your next publicity campaign: Work with an agency that guarantees you’ll always get media placements for your money. This concept was why we started Media Relations Agency and pioneered our Pay Per Interview® pricing model more than 30 years ago. We still believe that if you trust us with your money, you should receive what you’re paying us to do. It’s simply the right way for us to run our business.

Some PR agencies still expect clients to pay hefty recurring fees without guaranteeing that they’ll successfully arrange any media stories. That outdated pricing model isn’t in keeping with how companies want to do business today.

With our Pay Per Interview model, our clients’ house accounts are debited after a media story runs. Plus, our publicity pricing is tiered, based on the size and reach of the specific channel. For example, the fee for a national TV interview on the Today Show will be greater than a local newspaper article. For the greatest reach and frequency, we always recommend a healthy mix of markets and channels.   

We’re also realistic upfront about our guaranteed results. Before you sign the contract, we’ll have conversations with you about how we will approach your campaign and the types of media stories you can expect to receive.

In addition to getting tangible results, companies also want to work with an agency whose PR specialists have their best interests in mind. They want a hard-working partner with the right marketing processes in place to keep their campaign focused and on point.  

For more than a year, our proven six-step marketing process has received significant positive feedback from the media and current clients. It has also attracted the interest of many new clients. It’s called Strategically Aimed Marketing, or SAM 6®. And it’s the subject of Lonny Kocina’s award-winning, best-selling marketing book, The CEO’s Guide to Marketing.

Based on how we’ve done business for more than 30 years, SAM 6 evolved from our desire to consistently deliver on-point marketing based on a solid marketing foundation. To be honest, we wouldn’t be as effective at what we do without having the processes outlined in SAM 6 in place. SAM 6 enables everyone on our team to use our God-given strengths efficiently and effectively to serve our clients.

Traditional media coverage remains the undisputed champion for third-party credibility at affordable pricing. We would love the opportunity to talk with you about our depth of experience, processes and deliverables. If we’re the right fit, I hope that you might consider working with us. Please contact us at 952-697-5269 or complete our contact form.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She currently serves as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and is an active member of the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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