“A picture is worth a thousand words, a video is worth a million”
There’s a lot of truth to this corny cliché. Videos are one of the best ways to share your story. Their multi-sensory power to persuade makes video for business a must-have. Well-crafted videos — such as the ones made by Media Relations Agency’s digital marketing team — should be an integral part of your marketing toolkit. Here’s why.
Videos evoke emotion
“The Arrival of a Train” (1896) was one of the first films to play in theaters. Legend has it that early audiences actually believed that the speeding locomotive was about to crash into the theater. Many panicked and bolted for the exits.
Today’s audiences are a bit more sophisticated of course, but videos still have the power to evoke emotion. You probably aren’t looking to frighten your audience, but you can use videos to make them interested in your product.
Videos get your point across quickly
Videos, much like popular infographics (which we also produce) can quickly summarize key messages. This is perfect for those who won’t take the time to read an entire article. A 15-second social media video is often enough to catch someone’s attention and drive them to your website for more information.
Videos are memorable
Think of your favorite movie or a commercial. You can probably recite a favorite line or two and recall the images. It’s the same with videos made for business. Viewers, especially visual learners, remember faces, colors and standout graphs as much as the spoken words.
Videos can amplify the impact of your other marketing tools
We create videos for many of our clients to highlight their best publicity. These sizzle reels are powerful reminders of the attention their products are earning in the media. Some clients also record videos at each trade show and conference and use that footage in social media, emails and on their website. Videos can turn a week-long event into a season-long selling opportunity.
Videos boost your online presence
Videos are everywhere online. In fact, search engines and social media platforms now prioritize video content over all other content. If you want to get found online, you need video.
With years of experience writing, designing, editing and filming videos, Media Relations Agency is your one-stop shop for everything video. Whether you need an animated explainer video to showcase a new product, a long-form video podcast to review study findings, or a consistent stream for social media — are you on TikTok yet? — we have you covered.
We know videos, but more importantly, we know marketing. Our scripts and production are focused on telling your story and encouraging consumer action. We can also work with you when the video is complete to maximize its impact.
If you’re still reading this, thank you. Honestly, I can’t help but think this would’ve been just as interesting as a video.
Media Relations Agency’s digital experts would love to hear from you. Call us at 952-697-5269 or complete this form today.