I hand out this marketing assessment sheet when I give a talk about my book. I tell the audience members to grade themselves, their internal marketing teams and their agencies. If they score low, they should buy copies of my book and read it until they could teach it. No one should put up with a marketing team that doesn’t score high in every area. See how you do.
If this tip makes sense to you, you should buy my book. “The CEO’s Guide to Marketing” is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand.
If you are a CEO, marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you need “The CEO’s Guide to Marketing.” I’m not kidding when I say it will make you the smartest marketer in the room. You are going to wish you had this book years ago.