Your Strategic Partner

You Work With a Dedicated Publicist

When you work with Media Relations Agency (Publicity.com), you’re partnered with a dedicated publicist who serves as your primary point of contact and strategic guide throughout the engagement.

Your publicist is responsible for understanding your goals, maintaining alignment and ensuring work stays focused and intentional. They provide continuity across strategy, execution and communication, so you’re never wondering who’s responsible for what or where things stand.

Speak With a Publicist
Publicity.com - Working with a Publicist

One Point of Continuity Across Strategy and Execution

Your publicist plays a central role in keeping work organized, coordinated and moving forward. Rather than managing multiple contacts or vendors, you work with one person who understands the full context of your business and your priorities.

Your publicist:

Guides strategy and planning

Coordinates work across specialists and creative teams

Provides a unified, strategic roadmap for your marketing efforts

Keeps communication clear and consistent

This structure helps prevent misalignment, delay, and duplicated effort as initiatives evolve.

Your publicist provides a single point of continuity: coordinating strategy and execution, streamlining communication, protecting focus and scope, and creating a structured working relationship for teams that value clarity and organization.

Clear Communication, Fewer Moving Parts

Your publicist works closely with internal specialists, creative talent and technical resources on your behalf. They translate goals into actionable plans and ensure everyone involved is working from the same understanding.

You’ll have regular communication, and a clear sense of what’s happening, why it’s happening and how it connects back to your objectives … without needing to manage day-to-day execution yourself.

Designed to Keep Work Focused and Flexible

As priorities shift or new opportunities emerge, your publicist helps evaluate what makes sense to pursue, what can wait, and how changes impact scope and timing.

This role exists to protect focus, so work remains aligned with your goals and resources are applied where they matter most.

A Good Fit for Teams Who Value Structure

Working with a dedicated publicist is especially effective for organizations that:

  • Want a strategic partner, not just execution
  • Value clarity and communication
  • Prefer a structured, organized approach
  • Don’t want to manage multiple vendors or specialists

If this sounds like how you prefer to work, this model is designed with you in mind.

A Clear Point of Contact From Start to Finish

Your publicist is here to ensure work stays aligned, communication stays clear, and decisions are made with context. It’s a structure designed to make collaboration feel straightforward and manageable, no matter how complex the work becomes.

Frequently asked questions

Will I work with the same publicist throughout the engagement?

Yes. You’ll have a dedicated publicist who serves as your primary point of contact and remains involved throughout the engagement to maintain continuity, context and alignment.

How does my publicist work with other specialists or teams?

Your publicist coordinates strategy and execution on your behalf, across our specialists and creative teams. This enables you to stay focused on priorities without managing multiple vendors or day-to-day execution details.

How often will we communicate, and what will that look like?

Communication is structured and consistent, based on the needs of the engagement. Your publicist ensures you always understand what’s happening, why it’s happening and how work connects back to your goals.

What happens if priorities or scope change over time?

As priorities evolve, your publicist helps assess changes, adjust focus and manage scope thoughtfully, so work stays aligned with your goals and resources without creating confusion or disruption.

You MUST hire Media Relations. They are amazing! In JUST 3-months my ROI exceeded 100%, and it keeps getting better. Tsering Yangchen, Robin Miller and Heather Champine are proactive, smart and fun. Plus, they’ve gotten me more media placements than I could have dreamed. My sales are up. My pipeline is full, and my brand is authentically represented locally, nationally and NOW globally. Working with this team has been the best decision I’ve ever made.

Melissa DeLay