We often see “sales and marketing” lumped together as if they were the same thing. They’re not. Marketing builds awareness. It teaches people why they should want your product more than their money. It attracts leads and prospects to your business. Sales completes the...
Nothing outsells good media coverage. Publicity gives you an edge over your competition. When the media does a story on your business, it’s an endorsement on steroids. A brand’s reputation is built in two ways: What you tell people about it and what people experience...
Content marketing budgets are growing for the second year in a row, with two-thirds of marketers telling the Content Marketing Institute (CMI) that they plan to increase their content marketing budgets in 2022. But CMI also reports that those budget boosts don’t...
New year/new thinking! This is an unprecedented marketing environment. How can you keep your foot on the pedal and gain even more momentum? We have the advantage of knowing what’s been working for our long list of clients in multiple industries. We frequently use the...
Every once in a while someone says something that sticks with you for a lifetime. I was a member of a CEO peer group called Vistage for about 15 years. A new guy joined the organization and was asking me about my business. I gave him a long explanation about how our...
Just when we thought 2020 would be a tough act to follow, along came 2021. As the world officially rang in the new year, Media Relations Agency resolved to double down in our efforts to help our clients regroup and excel despite yet another challenging marketing...
From all of us at Media Relations Agency, we wish you peace, hope and joy this holiday season. And may your new year be blessed with good health and prosperity.
In the era of “The Great Resignation,” we’re hearing that companies trying to recruit experienced in-house marketing talent are coming up empty. They are frustrated because they can’t find competent marketers who are familiar with their industries, and who can eagerly...
If you’re not maintaining an active blog, your marketing strategy has a huge hole in it. Blogs are affordable and serve many business-building purposes. Media Relations Agency can remove any reservations you may have about blogging for business. Marketing software...
When you look for an agency to help you with your marketing you should consider the size of the agency. Will a big, mid-sized or small agency be the best fit? Let’s start with the small agency. There are a couple things that should worry you about hiring a small...
