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Recent posts by Robin Miller

Sustainable PR to reach eco-conscious consumers

Sustainable PR to reach eco-conscious consumers

Recycled. Reusable. Sustainable. Today’s consumers expect companies to sell products that not only reduce waste but also reflect genuine environmental stewardship, without the greenwashing. To grow your sales and build trust with these eco-conscious buyers, your...
Is there a difference between PR and marketing?

Is there a difference between PR and marketing?

Is there a difference between public relations (PR) and marketing? Traditionally, PR built credibility while marketing drove sales. But today, thanks to technology, they work together in a powerful, results-driven approach we call publicity.  Who better to help you...
Pet PR for the exploding pet health market

Pet PR for the exploding pet health market

Wellness seekers, the driving force in the booming nutraceutical industry, are prioritizing their pets’ health just as much as their own. Pet parents are eager to offer their fur babies the same level of care and attention, demanding high-quality, effective health and...

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