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Your customers’ attention span is getting shorter. With today’s reliance on emails, texting, social networking and other forms of “quick communication”, getting your point across quickly and effectively is essential.
So I thought I’d start posting tips for writing clearly and “tightly”. Here’s my first one:
Select nouns and verbs carefully. Don’t say, “dog” if you know it was a poodle. Don’t say someone “moved” when you know she sprinted. The right words can “show” as well as “tell”.
Robin Miller coordinates content development across newsletters, social media, websites, blogs and press releases at Media Relations Agency. She specializes in interviewing clients and spokespeople, uncovering their stories, and translating complex ideas into clear, compelling, media-grade content. Robin is known for her ability to shape messaging so it resonates with the intended audience, ensuring clarity, relevance, and persuasive impact. An IABC- and Mercury-award winner, she brings a diverse professional background to her work, including practical experience in the health sciences, which allows her to accurately interpret and communicate scientific and technical information for mainstream and trade media. Robin also brings a strong understanding of modern digital marketing requirements, ensuring content not only reads well, but aligns with evolving platforms, regulations, and best practices.
