An internet search for a good step-by-step marketing guide yields millions of confusing results. One site even recommends that you begin by reading 40 different books! Perhaps this is why “The CEO’s Guide to Marketing” has remained an Amazon best seller since its debut last year. At 236 pages, this fully illustrated award-winning book provides both an easy-to-understand overview of marketing and a six-step implementation process applicable to any business in any industry. Following this process will give you peace of mind knowing nothing has been overlooked.
The “CEO’s Guide to Marketing” walks you through the six-step Strategically Aimed Marketing (SAM 6®) process. Reader Kimberly wrote, “I was trying to think of something the process left out, but I couldn’t. If you follow this, your team will be well on its way to having a great marketing strategy.”
“The CEO’s Guide to Marketing” also earned the Axiom Business Books Awards silver medal in the Advertising / Marketing / PR / Event Planning category. The Axiom Awards are the largest and most respected critical guidepost for influential books.
The six steps, which build in a logical progression, are:
- Gain competence in marketing concepts and principles. This ensures everyone is speaking the same language and has a working knowledge of marketing. This is an essential starting point for creating a great marketing plan.
- Fill in code sheets. Code sheets are a means of gathering and documenting important information about your company and the products it promotes. Code sheets can also be made for specific offers. Code sheets help direct and control your creative staff.
- Select appropriate promotional mix channels. The promotional mix channels you choose to employ depend on many variables including your message, the market and your resources.
- Schedule your promotions on a calendar. This ensures that you’re delivering a constant and maximum flow of on-point promotional messages.
- Develop a control template for your creative team. Your control template provides the guidelines for your writers, designers and other creative staff to follow. The control template enables these imaginative professionals to create attention-getting content without losing site of the marketing necessities.
- Engage your creative team. You need to assemble the right people for the job, and then let these creative souls work their magic within the parameters you created.
The best marketing guide is one that outlines a simple, straightforward process. Start by reading “The CEO’s Guide to Marketing” and registering for free access to the SAM 6 tools. We also offer on-site and virtual SAM 6 training. And of course, we apply SAM 6 for each of our clients.
We’re happy to talk with you about each of these options. Call us at 952-697-5220 or complete this form.
