Put your Web site to work for you

How often do you want to update your Web site?

I tried to buy something the other day and was told it was no longer available and “should have been taken off months ago.” It's important to keep your site current. For those areas of your site that change frequently, you may want the ability to input the updates yourself. With the right programming up front, this can be done with limited or no HTML experience. You almost have to think of your Web site as a living, breathing thing that needs constant attention.

Over the last 10 years the Web has changed dramatically. Have you changed with it? Look at your Web site and ask yourself if it is helping you generate business. If the answer is no, then you need to update it and make it an asset to your business rather than just a place for information.

Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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