One type of content marketing remains a little-known secret: media coverage. Media stories reach massive audiences, and are interesting and relevant.
Media coverage is a powerful yet underused public relations strategy. It gives consumers interesting, useful product information without being an advertisement. But many marketers don’t realize they can use media coverage as marketing.
This is your last chance to learn how to target your best audience and use media coverage by attending my PR Beyond the Newswire webinar, March 9th at 1:00 p.m. CST.
Sign up for my FREE 45-minute webinar.