Most of the marketing managers we work with put in long hours. They love what they do but their schedules are always tight. Many of them use us when they need writing help because creating snappy, quality content can eat up a lot of their time. If you can relate to this, toss a writing project our way. You’ll like the results.
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We are great at using PR to tell clients’ stories. Can you do that too?
For more than 26 years, Media Relations has used the media to tell our clients’ stories to audiences throughout the U.S. and Canada. Media stories establish third-party credibility for our clients’ products, which is the best way to build brands. Why we have chosen to...
Top three 2014 resolutions for public relations writers
Is public relations writing a secondary part of your job description? Here are our suggestions for three PR writing resolutions to help your writing be better received by the media. 1. Resolve to know your audience. Write as if you were writing a newspaper article or...
The first question your social media content should answer
After more than 30 years of business writing, I’ve developed a few pet peeves. It drives me crazy, for example, when business bloggers waste great marketing opportunities because they don’t get to the point quickly enough. People today rarely take the time to read...
How the pros write effective blog posts
When blogging about your company, service or product, give readers clear access to what you want them to know, and make your message relevant to their lives. It may sound simple but even experienced writers sometimes get tripped up by the process. How do your blogs...
How to write an effective About Us page
Nearly every business website has some form of an About Us page. While some companies use this space wisely, others throw away a perfectly good marketing opportunity by focusing on all the wrong things. Here’s an example of an About Us page for an online balloon...
You can’t imagine the customers you’re missing
Nearly 50 percent of small business owners surveyed say the most valuable benefit of networking online is gaining and targeting prospective customers. Moreover, 78 percent say they gained at least a quarter of their new customers through online or social media...
Three simple criteria for hiring a social media writer
Social media is giving a platform to thousands of young people just launching their writing careers. If you are looking for someone to write blogs and maintain a social media presence for your business, you may be tempted to hire based primarily on a person’s...
Three questions about your company’s social media presence
Maintaining an active social media presence for your company is a good way to increase awareness of your products and services. Whenever you publish content on your blog or on social media sites such as Facebook, it is like handing a leaflet to customers so that the...
How to choose the right social media marketing firm
Most experts agree that all businesses need to be active in social media marketing. But if you take the time to do it right, you may not have time left over for the rest of your job responsibilities. Plus with its constant changes – including the additions of...
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