For those of us over a certain age, it can be challenging to remember what marketing was like before the internet. I get a kick out of rereading this chapter from a book I wrote many years ago. I think you will, too. The book’s title was “Media Hypnosis” and I...
Web/Social
10 tips to reinvigorate your online marketing program
If you’re not getting the response you want from your online marketing program, it’s time for a check up. A few strategic tweaks can boost its performance. Here’s a checklist to get you started: Identify success. Clarify the reason for your website. Some sites are...
How to attract more web traffic
How to attract more web traffic. Click here!
Our social media team makes marketing easier for you
Our social media team makes marketing easier for you. Click here to find out how!
Marketing To Go: Why isn’t your marketing working?
Smart marketers need to address each stage of the consumer buying process.
This Livestrong Facebook Live interview is powerful publicity
Facebook Live is one of the newest ways to reach massive audiences. A quarter of a million people saw this interview we secured for our client just by logging into Facebook, something nearly two billion people do every day.
My big website goof up
I’m a reasonably smart guy. I reserved the name “publicity.com” for our PR firm when all domain names were still available. I also reserved “checkerboard.com” for our website company because I thought it would be easy to remember. In addition, I reserved a business...
Four reasons to include video in your next marketing campaign
Your digital marketing strategy needs to include video content. It’s more than just a trend. It’s just may be the future of marketing.
Advanced targeting can improve your digital advertising ROI
Digital advertising can be a highly effective way to increase visibility and drive sales. To get the best return for our clients’ investments, our Checkerboard team optimizes every online campaign. Our clients appreciate this extra attention to detail. With the...
Concise storytelling can help push your product into a consumer’s mind
Competition fuels innovation. And every innovative product has a story behind it. At Media Relations Agency, we take pride in being able to help tell those stories. After all, which product would consumers most likely choose: one they saw in an ad somewhere once, or one with which they have a more engaged relationship because of creative and concise storytelling?
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