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sales and marketing

Big Mistake

It’s a little embarrassing to admit, but for the last 25 years I thought the main reason companies hired us to get publicity for them was because we charge per story we arrange and not by the hour. I beat that drum relentlessly in everything I wrote and said for the...

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Product marketing checklist

For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...

5 content strategies you should be using

Content marketing is essential for more than building awareness. Done right, your content strategy will also influence what people think about your product in comparison with your competition. To rise to the top, here are five content strategies you should be using....

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