To create more awareness for a product, nothing beats earned publicity with practical advice that helps people envision how they will use it in their everyday lives. Our goal in arranging media coverage is to give audiences strong reasons for trying our clients’...
Shop local. Support your neighborhood businesses. Many of today’s consumers are avoiding major retailers and spending their dollars closer to their neighborhoods. This can be a problem for operators and franchisees of nationally known brands. Their name awareness is often a double-edged sword: appealing to some consumers, dissuading to others. The solution is to promote your product or service with a local flair.
How can you draw attention to one specific dietary supplement when this billion-dollar industry already gets so much media coverage? We did it by side-stepping the ordinary – the stories being repeated everywhere – and instead asking the expert guest to discuss his...
Media stories give a product credibility, and so does a personal testimonial. This 11-minute Senior Voice America radio interview had both. Our client’s wife has proven to be an ideal spokesperson because she’s sincere and knowledgeable, plus her story is one to which...
Making Boulay's feature article happen required our expertise in helping clients simplify complicated concepts. It’s one of our secrets for getting high-caliber publicity for clients in just about any industry. When I spoke with veteran Star Tribune Columnist Todd...
We recently secured an online story for a client that may have viral potential. That’s the beauty of web marketing: Online publicity can be shared easily with countless people around the world. When one of our clients wanted to motivate people to restart their workout...
If you love Conan O’Brien (as we do), you know that his trademark sense of humor is flawless. Now, imagine introducing him to a sled dog team and an award-winning musher. Maybe you can see where this is going. Back in 1996, Conan was pulled across his stage by...
We find opportunities to arrange in-depth articles and interviews that distinguish our clients’ products from those of their competitors. One avenue we often use is web marketing, which gives additional space for storytelling and hyperlinks that support key points....
Using our extensive media contacts, we frequently utilize publicity to help clients reach their audiences on both sides of the U.S./Canadian border. One of our US-based clients wanted publicity for an allergy-relief product distributed in Canada. With allergy season...
The pro bono publicity we secure for nonprofit organizations is our way of giving back to our community. It’s a win-win-win: People love learning ways to help those in need, media outlets love “good news” stories, and our clients succeed in improving the world. After...
