For people to buy your product, they first need to know about it. That sounds logical, but it can be confusing to know where to spend your budget. While your choice of marketing channels and platforms may seem to grow more complicated by the day, one fact remains...
Whether this holiday shopping season is robust or lackluster, the only way you can get your share of the dollars is to remind people why your product makes a great gift or will help them enjoy the holidays or even improve their lives. Consumers are comparison...
Have you ever spent time on Amazon trying to distinguish the differences between a dozen products that look similar, and promise to do pretty much the same thing? Marketing your features and benefits is essential, but your unique selling proposition could easily be...
Social media influencers expand your sales team. They can play a key role in helping your products and services rise in fame. For the second year in a row, one of our clients asked Media Relations Agency to develop and manage an influencer campaign during spring...
Reporters can’t include you in their 2023 holiday gift guides and media stories if they don’t know about you. We should start working immediately on your content and the list of the media you want us to approach. Many sought-after media outlets will finalize their...
If you want your product to become famous, head over to Publicity.com. Media coverage is one of the most sought-after channels to create awareness, generate leads and ultimately make sales. Media Relations Agency’s flat-rate publicity program makes it easier for you...
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
Products that achieve fame today have generally used multiple marketing strategies, often simultaneously, to get there. Things can quickly get complicated when you need to layer everything from digital marketing and SEO work to publicity and influencer coordination....
As an SEO specialist, I’m frequently asked if social media shares affect SEO. Yes, social media shares can indirectly impact your search engine rankings in some situations. Despite not being part of the search algorithm, we still recommend sharing new content on...
The media ignore press releases all the time. It doesn’t make sense to simply hope that the media understands the relevance of your news. Media Relations Agency has been telling our clients’ stories through the media for more than 30 years. We developed our Media...
