Keep it simple. If only product marketing were that easy, right? It is so complex with many unknowns and variables! Some marketers constantly worry about things falling through the cracks. The right marketing system removes tension by enabling you to stay organized...
It may seem that there are a dizzying number of ways to promote your product. It helps to remember that there are only five primary promotional channels. Almost all marketing endeavors fit into one of these.
Allow me one moment of psychic power. I can guess the biggest marketing mistake you’re making: not using publicity to promote your product.
It’s common sense. Media coverage is great for business. Yet almost all companies pour resources into four of the five promotional channels ‒ websites, social media, advertising and personal selling ‒ but they don’t harness the most powerful: publicity. Nothing will trigger sales more than media coverage, and there are some simple reasons for that. News stories are more credible than advertisements. News stories reach the masses. People love news stories and pay attention to them.
Social media has changed the business communications landscape. Keeping up with this evolving promotional channel requires following time-tested business communications and marketing guidelines. Better still: Your social media content must meet media-grade standards....
Publicity about your product is high praise. No promotional channel is as favorably regarded. People eat it up. Then they shower you with backslaps and congratulations. It’s so powerful, yet so underused. Go figure. Why is getting media coverage considered high...
