Each month, many business owners and marketers contact Media Relations Agency to discuss how to get their product’s story in the news. I love these conversations because I know I’m talking with smart people. They understand that today’s consumers want to hear from you...
I began as a commercial artist and was quickly promoted to marketing director at a company with sales in the hundreds of millions. That was back when people could still smoke in the office and no one had a computer on their desk
How much money remains in your 2016 marketing budget? Do you want to get more results out of your 2017 budget? Here are three tips to consider: If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send...
Product endorsements work because you trust in what someone else says about a product. You trust a friend because you know they won’t lie. You trust a celebrity because you believe them to be honest. And you trust the media because reporters and producers research the...
If you have a new health and nutrition product, you’re probably eager to tell your story. But this market is so crowded that it can often be difficult to get noticed. Partnering with an experienced team can help get you the attention you crave. Our marketing agency specializes in arranging publicity for health and natural products. We know the best ways to get your story in front of millions of interested consumers.
Publicity can be a vastly better value than traditional advertising. Years ago after we arranged for a client’s story to run in the Wall Street Journal, we called the publication to ask what the equivalent amount of ad space would cost. The shocking price was around...
Positive news stories will bring in leads and cause sales. Yet if you are like most businesses, you don’t get much publicity. There’s a reason for that. The PR industry has unintentionally stunted the growth of publicity as a promotional mix channel by using a poor...
Making Boulay's feature article happen required our expertise in helping clients simplify complicated concepts. It’s one of our secrets for getting high-caliber publicity for clients in just about any industry. When I spoke with veteran Star Tribune Columnist Todd...
We recently secured an online story for a client that may have viral potential. That’s the beauty of web marketing: Online publicity can be shared easily with countless people around the world. When one of our clients wanted to motivate people to restart their workout...
If you love Conan O’Brien (as we do), you know that his trademark sense of humor is flawless. Now, imagine introducing him to a sled dog team and an award-winning musher. Maybe you can see where this is going. Back in 1996, Conan was pulled across his stage by...
